Phase One: Celebrity Takedown (2000–2003)

The band's first release was Tomorrow Comes Today EP, released in 2000.

The band's first single, "Clint Eastwood", was released on 5 March 2001. Later that same month, their first full-length album, the self-titled Gorillaz, was released, producing four singles: "Clint Eastwood", "19-2000", "Tomorrow Comes Today", and "Rock the House". "19-2000 (Soulchild Remix)" became popular after being featured in both an Ice Breakers commercial, as well as in EA Sports' FIFA Football 2002. Around this time, a half-hour TV mockumentary entitled Charts of Darkness was released. It follows Channel 4 news reporterKrishnan Guru-Murthy attempting to track down Albarn and Hewlett after they were placed in an insane asylum.

The end of the year brought the song "911", a collaboration between the Gorillaz and rap artists D12 (without Eminem) and Terry Hall about the September 11 attacks. Meanwhile G Sides, a compilation of the B-sides from the Tomorrow Comes Today EP and first three singles, was released in Japan on 12 December 2001 and quickly followed with international releases in early 2002. The new year also saw the band perform at the 2002 BRIT Awards, appearing in 3D animation on four large screens along with rap accompaniment by Phi Life Cypher. The band was nominated for six awards at the event, including Best British Group, Best British Album and Best British Newcomer, but left the award show empty-handed. Finally, Laika Come Home, a dub remix album, containing most of the tracks from Gorillaz reworked by Spacemonkeyz, was released in June 2002. The single to follow, "Lil' Dub Chefin'", contained an original track by the Spacemonkeyz titled "Spacemonkeyz Theme".

In November 2002, a DVD titled Phase One: Celebrity Take Down was released. The DVD contains the four Phase One promos, the abandoned video for "5/4", theCharts of Darkness documentary, the five Gorilla Bitez (short vignettes), a tour of the website by the MEL 9000 server and more. The DVD's menu was designed much like the band's website and depicts an abandoned Kong Studios. Rumors were circulating at this time that the Gorillaz team were busy preparing a film, but an EMI interview, they later revealed that plans for the film were abandoned. In an interview with Haruka Kuroda (the voice of Noodle), Kuroda stated that Jamie Hewlett rejected many scripts before giving up on the film. Hewlett later explained why the film was abandoned, "We lost all interest in doing it as soon as we started meeting with studios and talking to these Hollywood executive types, we just weren't on the same page. We said, fuck it, we'll sit on the idea until we can do it ourselves, and maybe even raise the money ourselves." 

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