We first reported on the Linkin Park app, and now it is the turn of the Gorillaz to cash in on a videogame-hungry audience in Gorillaz – Escape to Plastic Beach for iPhone. Developed using Unity, a popular 3D interactive content platform, Gorillaz – Escape to Plastic Beach has players gliding above Plastic Beach HQ on a Doom Glider as Murdoc, blasting away, in an attempt to foil 2D’s repeated attempts to escape. Not only that, numerous ghost pirate ships must be destroyed, and plenty of other hazards and obstacles across the game’s 8 levels must be avoided. If you happen to like the Gorillaz, you may be pleased to know the band’s new single, Super Fast Jellyfish, provides the soundtrack, and the band members themselves have lent their actual grunts for the voiceovers.
Other notable features include design work from Jamie Hewlett, designer of the Gorillaz, the impressive 3D visuals, and possibly sunshine in a bag. “Branded games are vital new revenue streams for the music industry and EMI has been a pioneer in the field – witness the success of the campaign we worked on with them for Lily Allen, for example,” said Jeff Coghlan, Founder and Managing Director of Matmi. David Helgason, CEO of Unity Technologies, added, “It's exciting to observe how Unity gets adopted outside of the core games industry. The music, film and advertising industries are broadly adopting games and game technology to reach wildly broad game-loving audiences.”
Gorillaz – Escape to Plastic Beach is available now for £1.19, on iPad, iPhone and iPod Touch.
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